Our Travel Philosophy

The illustration above captures what travel means to us. It’s not just about our passion for exploring new places, but also how we try to live our lives. We created this 10-step travel philosophy because we wanted to share more than just advice on visiting popular spots. Travel is such a personal experience. It’s not only about the places you visit, but also about how you experience the journey.

These steps came from a real desire to encourage people to slow down and find joy in every moment, even the messy or unexpected ones. We’ve all had those trips where we rushed from one thing to the next, trying to squeeze in everything, only to look back and realise we missed the deeper connection with the place or the people we met along the way.

Each of these steps is based on the idea that travel isn’t just about getting from one place to another, but about being present and really taking it all in. It’s about loosening up on the strict plans and being open to whatever comes your way, because that’s often when the most meaningful and memorable moments happen.

We wanted to reflect the sense of curiosity, flexibility, and thoughtfulness that make travel such a powerful experience. Sure, there will be challenges, but those moments matter just as much as the postcard-perfect sunsets. They’re the ones that teach you to laugh, to go with the flow and to find beauty in the parts that don’t always go as planned.

In the end, this philosophy is about more than just travel. It’s really a way of approaching life. It’s about staying true to yourself while being open to change, going with the flow and making space to enjoy the ride, no matter where it takes you. We hope these steps encourage you to travel with an open heart, to look for connection and meaning and to let each experience shape you in its own special way.


1. Embrace the unexpected

When you’re traveling, just like in life, it’s often the unexpected connections that leave the biggest impression. Think of Tom Hanks and his volleyball “Wilson” in Cast Away—sometimes the most unlikely things end up meaning the most. Whether it’s a random object, a stranger you meet along the way or a brief moment that sticks with you, these little surprises can shape your journey in ways you never saw coming.

2. Sip life slowly and savour every flavour

Travel should feel like sipping a really good cup of coffee: full of flavour, intentional and unhurried. Give yourself the space to soak in each new place, enjoying the sights, sounds and little details that make it special. There’s no need to rush. Let the moments unfold at their own pace.

3. Channel your inner cat

Be like a cat. Follow your curiosity. Duck into side streets, check out hidden corners and take in everything that catches your eye. But also know when it’s time to pause, find a cozy spot and just enjoy the moment. It’s about exploring while still making room for the simple pleasures.

4. Accept stillness to truly connect

In the middle of all the movement that comes with travel, sometimes it’s important to just pause. Find a quiet spot, stay a little longer, and really take in your surroundings. You don’t have to be in a hurry. Slowing down lets you connect more deeply with the place and everything it has to offer.

5. Embrace challenges with patience and humor

Travel doesn’t always go smoothly, and sometimes you’ll run into obstacles, kind of like a stubborn donkey refusing to move. When things don’t go as planned, try to face the delays and frustrations with patience and a sense of humor. Every challenge is part of the adventure, helping you build resilience and reminding you to keep going, even when the path gets rough.

6. Steer your journey like a sailboat

Think of your travels like steering a sailboat. The wind won’t always be on your side, and the currents might change, but by adjusting your sails, you can still get where you want to go. Stay flexible and open to whatever comes your way, letting the journey flow naturally with the wind.

7. Grow stronger through every journey

Stand tall like a pine tree, rooted in who you are while always reaching out for new experiences. Travel pushes you to grow and thrive, but just like a strong pine, stay connected to your core values and let your roots grow deeper as you explore new places.

8. Thrive through life’s winds with grace and flexibility

Be like a palm tree that sways gracefully in the wind. When plans change or challenges come up, stay adaptable and go with the flow. Being flexible helps you thrive even when things are unpredictable and lets you see the beauty in the unexpected.

9. Climb every mountain

Every journey has its ups and downs, but just like climbing a mountain, the challenges are what make the rewards feel so much sweeter. Keep pushing toward the summit with determination, knowing that the amazing view at the top will make every step of the climb worth it.

10. Ride the wave

Travel is like riding a wave, always moving and full of surprises. Embrace the ups and downs, catching each wave as it comes. Some will lift you up, while others might challenge your balance, but every wave brings a new adventure. Stay present, be flexible and enjoy the ride with an open heart.

We hope these principles encourage you to welcome every moment with open arms, celebrating both the plans you make and the surprises that come your way, and letting each experience add to your unique story.

Have fun!

♥︎ El Burro